Defining You

Defining You

How Smart Professionals Craft the Answers To: Who Are You? What Do You Do?

von: Mark LeBlanc, Kathy McAfee, Henry DeVries

8,99 €

Verlag: Bookbaby
Format: EPUB
Veröffentl.: 03.02.2019
ISBN/EAN: 9781947480483
Sprache: englisch
Anzahl Seiten: 112

DRM-geschütztes eBook, Sie benötigen z.B. Adobe Digital Editions und eine Adobe ID zum Lesen.


What do you do? The way you communicate who you are and what you do will ultimately help you overcome the greatest single obstacle in the marketplace: having prospects understand what you do to help them. While you are faced with many obstacles, the inability to communicate effectively will result in a ripple effect of chaos and confusion you may never get a handle on. In addition to your prospecting, it would be a great advantage for others to refer prospects to you. But if you are unable to communicate effectively about your great products or your valuable service, how do you expect others to communicate your message on your behalf? This book is a blueprint for personal positioning. Three authors provide you with what you need to know and what you need to do to set yourself apart from your competition, get the ear of your decision maker, and set the stage for your fees to be an investment in the outcomes you provide versus being considered a cost to solve a problem or satisfy a need.

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