SME Internationalization Strategies

SME Internationalization Strategies

Innovation to Conquer New Markets
1. Aufl.

von: Noémie Dominguez

131,99 €

Verlag: Wiley
Format: EPUB
Veröffentl.: 15.03.2018
ISBN/EAN: 9781119516460
Sprache: englisch
Anzahl Seiten: 360

DRM-geschütztes eBook, Sie benötigen z.B. Adobe Digital Editions und eine Adobe ID zum Lesen.


Internationalization is a strategic issue for companies as it is today the central axis for the development of small and medium-sized enterprises (SMEs). Market expansion and the growing importance of emerging markets offer new development opportunities for SMEs to use innovative strategies - such as head-deck strategies - to effectively penetrate these markets. This book focuses on understanding these new strategies. Why do SMEs use head-of-bridge strategies in order to internationalize? How do they deploy such strategies abroad? Based on the example of five manufacturing SMEs, which are at different stages of internationalization, this book highlights the main motivations, stages of deployment but also difficulties encountered in this direction. This book is a tool for assessing potential locations and provide managers with a new alternative in terms of internationalization, enabling rapid identification of key stakeholders, adapting their international development plan and anticipating potential pitfalls.
Part 1. Internationalization of SMB, choice of localization and bridgehead strategies : A review on LiteratureChapter 1. Internationalization strategies of SMBChapter 2. Localization strategies of SMBPart 2. Research methodology and empirical study presentationChapter 3. Epistemology and research methodologyChapter 4. Internationalization of the five SMBPart 3. Deployment of bridgehead strategies : motivations, actions, difficultiesChapter 5. the motivations for bridgehead strategies implementationsChapter 6. Implementation of bridgehead strategies
Noémie DOMINGUEZ, MAGELLAN Research Centre, Lyon, France.